Wednesday, December 13, 2017

Post-Graduate Studies #20







The MU campus is mostly unused right now but
from time to time, our Professors will drop in for Summer courses.
This Week:
MARVEL GOES PRO!
by Professor Tom Flynn



In October of 1970, Marvel’s merry band of superheroes appeared in the following comics:


Roy Thomas & Wally Wood/Roy Thomas & Jack Kirby
Roy Thomas & John Buscema
Roy Thomas & Barry Smith
Stan Lee & Gene Colan
Roy Thomas & Gene Colan
Roy Thomas & Herb Trimpe
Allyn Brodsky & Don Heck
Stan Lee & Gil Kane
Roy Thomas & Sal Buscema
Stan Lee & Neal Adams


Plus, they also appeared in this …


Pro!
October 18, 1970
Cover Art by John Buscema

“Where the Real Action Is …”
“Paul Brown”
Bengals:
Administrative Staff
Coaching Staff
Owners and Directors
Players Photos
Records and Statistics
Schedule
Bengals Up-Date
Bengals Statistics
“Beware the Linebackers”
“Heim’s Notes”
NFL
Game Officials
Schedules
Stadium and Ticket Information
Visiting Team (Chiefs)
Stories and Photos
Rosters:
Alphabetical (Bengals)
Alphabetical (Chiefs)
Numerical (Both Teams)
Three Deeps (Both Teams)
“The Signals & What They Mean”
“The Third Team”
“Lon Keller”



“The Official Magazine of the National Football League,” Pro! was the gameday program sold at  stadiums across the country during the 1970s and early 80s. While information on the publication is surprisingly scarce on the interwebs, I do know that there were nine different versions of the weekly issues produced, covering all of the eight tilts played on Sunday and the one on the next day as well, since 1970 saw the debut of Monday Night Football on ABC. Each version was tailored for the home team with articles on the coaches and players, statistics, schedules, and more as well as basic information on the opponent. However, they all shared a single cover story. Which brings us to Marvel University. The October 18, 1970 issues of Pro! — coinciding with week five of the season — featured the main article “Beware the Linebackers,” illustrated by the great John Buscema and edited by Stan “The Man” Lee himself. As a life-long fan of the Kansas City Chiefs, I eBayed the edition created for the game held at Riverfront Stadium in Cincinnati that day, pitting my boys against the hometown Bengals. Happy to say, the good guys won, 27 to 19.



The magazine didn’t cost much, but it has a happy place in my collection of Chiefs and American Football League memorabilia and ephemera that dates back to 1960. That it featured Spidey, Cap, the Hulk, Black Panther and other costumed crusaders was just the Cosmic Cube on top. Another neat twist is that it was released the same month as Conan the Barbarian #1, my very first post on this blog. That’s sweet symmetry by Crom. The five-page “Beware the Linebackers” compared the top players at the position during that era to their Marvel Comics counterpart — comparisons that are tenuous at best in most cases.  But the choice of players spotlighted was prescient: four of them were eventually enshrined in the Pro Football Hall of Fame in Canton, Ohio, while the rest made regular All-Star game appearances during their outstanding careers. You’ll also notice that Big John drew the Marvel characters in the same pose as the NFL players in the accompanying photos. Bully for you good sir! And while I’m usually dubious when Stan slapped his name on such high-profile projects, I do think he was involved on this one: it reads like he punched up or re-wrote the copy. 

So let’s dive in: sorry if the scans are of poor quality, I didn’t want to damage my copy by folding it too severely. Here’s the intro:

Fasten your safety belt, frantic one, ’cause here they come! They’re the superheroes’ superheroes — strong, smart, savage and swift.

You know their names. Nobis, Butkus, Webster and Bell. Curtis, Robinson, Howley, Nitschke and Warwick. Call ’em the linebackers … pro football’s dazzling defenders, magnificent marauders who battle against incredible odds every game of the season. 

Now know them as we know them through the world of fantasy. Let’s match these real life super stars with their superhero counterparts from the pandemonious, power-packed pages of marvelous Marvel comics.

Chuck Howley/Captain America
Howley and Cap are proof positive that man improves with age. They’re the marvels of 1970, both living it up after more than a decade of cataclysmic combat. The ol’ shield-slinger, resurrected from comics’ Golden Age of the 30’s and 40’s, came back in the 60’s, bigger and bolder than ever. At the same time, Howley came back from a knee injury to cop red, white and blue honors as a leader of the Cowboys’ famed “Doomsday Defense.” 

We actually start off with a pretty solid teaming. I can buy the connection between Howley — the only player on the losing team to be named a Super Bowl MVP — and Cap. Chuck was originally drafted by the Chicago Bears in 1958 but suffered what appeared to be a career-ending injury that caused him to miss the entire 1960 season. But he “defrosted” his career a year later with the Dallas Cowboys and became one of the best ’backers in the league. Plus, like the Sentinel of Liberty, Howley was a selfless team player, moving from the strongside linebacker position to the weakside when it was decided that Dave Edwards had more upper-body strength. He was also great in pass coverage, something that Cap would have excelled at as well.


Bobby Bell/Dr. Doom
Every once in a while someone makes the scene who’s so totally powerful that he can do almost anything. Dr. Doom is that kind of someone, and he’s dead-set on conquering the world. However, the Chief’s Bobby Bell isn’t quite as ambitious. He just wants to conquer the football world — again. Which shouldn’t be all that hard for a powerhouse like him. But don’t tell ’im we said so. We’ve enough to do now, protecting the world from Doom!

I call bullshit on this one, though the first sentence certainly applies to Mr. Bell. Inducted into the Hall of Fame in 1983, Bobby played his entire eleven-year career for the Kansas City Chiefs — and throughout all that time, he was regarded as a true gentleman, beloved on and off the field. So you’re hooking it waaaay wide right when you compare him to Marvel’s supreme villain. I’m actually surprised that Willie Lanier wasn’t featured instead. Another legendary Chief enshrined in Canton, Willie had a much higher profile as the first black middle linebacker in the history of professional football, a position regarded as “the quarterback of the defense,” so it was manned by white guys until he broke that stoopid racial barrier. But you can’t go wrong with Bobby. Fellow Hall of Famer Hank Stram, his coach in Kansas City, said “He could play all 22 positions on the field, and play them well.” And few would argue. Heck, Bell is generally regarded as the greatest long snapper in the history of both college and pro football.

Dave Robinson/Black Panther
Super speed, pulsating power, awesome agility and dauntless dedication are characteristics of both the linebacker and the superhero. The Packers’ Robinson and his avenging alter ego, T’Challa, have it all … plus the natural nobility of men who tower above their contemporaries. Dave and the Panther — electrifying examples that not all men are created equal!

Not much to say about this comparison since I’m not that familiar with Robinson, another Hall of Famer, inducted in 2013. Dave and the Panther are both black so that’s one thing I guess. But the Green Bay Packer was a pretty beefy fella, which doesn’t mesh with T’Challa’s sleek and sinewy lines.


Ray Nitschke/The Silver Surfer
The silver-skinned Surfer is a space-born adventurer, exiled on earth where he spends his time trying to make sense out of the woebegone, wacky and warlike nature of our primitive civilization. In the process, he manages to tear things up pretty good. That ol’ philosopher from Green Bay, Nitschke, does pretty well in that department himself. And he doesn’t need super powers to convince the opposition that roughing it with Raymond is an invitation to instant annihilation!

Not only am I throwing the penalty flag on this play, someone is getting ejected. Now one might assume that the NFL would have reached out to DC when putting together “Beware the Linebackers.” Let’s face it: wouldn’t the beer guzzling smokers in the stands during the early 1970s be more familiar with comic book heroes like Superman and Batman? But The House of Ideas was a much more hip publisher at the time so perhaps that’s why they became a partner for this issue of Pro! — and the Silver Surfer might have been the hippest character in their stable. Ray Nitschke? This Hall of Fame player was old school through and through, a blood-and-guts, knuckles-in-the dirt brawler. Ray is about as far from the contemplative Sentinel of the Spaceways as you could get.

Tommy Nobis/The Thing
A guy with a grinnin’ good nature can still come out swinging like a pounding pile driver. At least that’s the rollickin’ rule of the Falcons’ red-haired Nobis and the orange-skinned Thing. Blue-eyed banter and cherubic chuckles go out the window when the famous battle cry “It’s Clobberin’ Time!” fills the air. That’s when lesser men take to the hills as their agonized adversaries bite the dust — and even the stadiums tremble! 

Here’s another where I have scant reference: don’t know much about Nobis. Playing for the University of Texas, Tommy was one of college football’s all-time greatest linebackers — but his pro career fell just short of the Hall. I do have a problem with the Thing though. Would the brutish and bulky Grimm be penciled in as a linebacker if he was drafted by Atlanta? Nah, they would have stuck him on the defensive line. In fact, he’d probably play the line all by himself and the Falcons would use extra linebackers and defensive backs. Talk about a Doom-sday Defense.


Lonnie Warwick/Thor
Don’t let his soft yellow curls throw you. The Viking God of Thunder, with hammer in hand, is no one to mess around with. Lonnie Warwick is the Vikings’ God of Thunder, too … and his foes swear they were hammerstruck. His favorite hues are black and blue, and ball carriers throughout the NFL can show you examples of this valorous Vikings’ thunderous attack! 

OK, fine: Lonnie Warwick is white and he played for the Vikings. So comparing him to Thor is a natural. But it all ends there. Lonnie played with quarterback Joe Kapp during his time with the Vikings. And Kapp — a true tough guy — called Warwick the “meanest man” in football. Mean is not a word you would use when describing the God of Thunder. Plus, Lonnie was on Minnesota when they played the Chiefs in Super Bowl IV. So he’s a loser.

George Webster/Iron Man
Poor Tony Stark. Because of his ailing heart, this swingin’ millionaire industrialist had to design himself some iron threads to offset the frailties of mortal man. The Oilers’ George Webster aches a lot too — just ask him. But, when he pulls on his helmet and pads, look out! He doesn’t need Stark’s electronic gizmos to clobber the foe. His bare hands do alright. If only they didn’t ache so. 

I apologize again: I have little knowledge of Big George. But sadly, the former Houston Oiler  — now the Tennessee Titans — shares some similarities with the often infirmed Tony Stark. After his retirement, Webster lost most of the use of his extremities, eventually losing his right leg in 2002 due to poor circulation. In 1989, he filed for permanent disability benefits from the National Football League, which totaled $4,000 a month at the time. The league, as they are sadly wont to do, fought his claim and won: the Supreme Court ruled that George was only eligible for a $750 monthly payment. For shame. The NFL craps money and still nickels and dimes retired players that suffer because of the ravaging injuries endured during their playing days. A three-time all-star, Webster passed away in 2007. Out of all the players featured in “Beware the Linebackers,” only George and Ray Nitschke are not among the living.


Dick Butkus/The Hulk
When you’re the strongest rampager on earth, you’ve got something going for you. When you’re also the angriest, let mankind beware! Meet the Bears’ Dick Butkus and the Hulk. These two titans have a lot in common — they think everybody’s always picking on them. And what they do in the name of self-defense would make an H-bomb yell “uncle!”

Inducted into the Hall of Fame in 1979, Dick Butkus was perhaps the most intimidating linebacker in the history of pro football. As Los Angeles Rams defensive end Deacon Jones once said, Butkus “was a well-conditioned animal, and every time he hit you, he tried to put you in the cemetery, not the hospital.” So I can give you the Hulk. But to me, Dick looks much more like the Thing.







Mike Curtis/Spider-Man
Peter Parker’s sensational spider powers are the result of an accident in an atomic lab. Where Baltimore’s Mike Curtis got his is a mystery. Both are a couple of pussycats, trying to get along in an unsympathetic world where there are always some bad guys stompin’ around, making life miserable. So, what else is there to do but whack ’em around a while, and then try to pick up the threads of a simple life that’s always turning the corner to new adventures.

Curtis was drafted in 1965 by the Baltimore Colts as a fullback, so when he switched to linebacker he was a bit undersized for the position, weighing less than 200 pounds. But he was fast and piled up an impressive amount of interceptions. Which makes him a fair counterpart to Spidey. Though, like the Thing, I don’t think that linebacker would be the best fit for Parker. I’d pencil him in as a cornerback. Think how many attempted passes he could snag with his webs.


Extra Points
Well, that’s it for the Marvel Comics portion of my coverage of the October 18, 1970 issue of Pro! So if you aren’t interested in inane ramblings about the American Football League and other gridiron topics, you can stop right here. Besides, I’ve already tortured plenty of the professors in the University’s break room about the subjects on endless occasions.




Extra Point 1: “Where the Real Action Is …”
The magazine kicks off with a one-page “white paper” by then NFL commissioner Pete Rozelle. Depressingly, it could run in the pages of one of today’s programs with only a few simple edits. In “Where the Real Action Is …” Rozelle bemoans the fact that much of football is played off the field, referring to the decade long skirmishes between the established National Football League and the upstart American Football League. Most of these battles were over the best talent coming out of the college ranks — and, not that Rozelle would admit it, the ever-increasing amount of under-the-table cash and hookers it took to sign them. You see, 1970 was the year that the two bitter rivals officially merged, uniting under the NFL logo with teams separated into the American Football Conference and the National Football Conference. Hopefully, according to Rozelle, with things settled, the focus will now return to the games themselves. Now if this editorial came out this year, the  commissioner’s complaints would be referencing such issues as players kneeling during the National Anthem or the clamor over debilitating brain injuries. However, I must point out that Rozelle and his NFL cronies would never had the issues that plagued the league in the 1960s if they would have been smart enough to get in line with Mr. Lamar Hunt in the first place.



On December 28, 1958, 26-year-old Lamar Hunt, the son of millionaire Texas oilman H. L. Hunt, was watching the National Football League Championship Game between the New York Giants and Baltimore Colts in Yankees Stadium — and he was far from alone. It was the first time this annual contest was broadcast on television and a million viewers watched on NBC. Supposedly “The Greatest Game Ever Played,” it transfixed the nation, turning their affection from college football to the professional alternative.  Hunt, not wanting to enter his father’s oil business and looking to strike out on his own, was well aware that his hometown of Dallas was a pigskin hotbed. So he approached then NFL commissioner Bert Bell and asked if the league had any interest in expanding into Dallas. Bell said there was absolutely none. But he did suggest Lamar contact the Bidwill family, owner of the hapless Chicago Cardinals, perpetual Windy City also-rans to the mighty Bears. Perhaps they would sell him their team and he could move it to Texas. Using that suggestion, Hunt was stymied once again. But when showing him the way out, one of the Bidwills boasted that people from Houston, Denver and Minneapolis were also sniffing around, looking to acquire the Cardinals. On the flight back home, the proverbial light bulb went off over Lamar’s head: if groups in other cities were hungry for a professional football team, perhaps there was enough interest to start a whole new league. 



It’s not like the NFL didn’t have competition before. Perhaps the most successful was the All-American Football Conference, which ran from 1946 to 1949. Not a long run, but the league lives on to this day. After the AAFC folded, the NFL swooped in and absorbed three of its teams: the San Francisco 49ers, the Baltimore Colts and the Cleveland Browns. But Lamar and his compatriots were more determined — and with deeper pockets, could dig in for the long haul. By the end of 1959, everything was in place to kick off the new American Football League in 1960 with eight teams: the Dallas Texans, New York Titans, Boston Patriots, Buffalo Bills, Houston Oilers, Los Angeles Chargers, Denver Broncos and Minnesota Vikings. 



But remember when I mentioned that Bert Bell said that the NFL had no interest in expanding? Well, that went right out the window when it looked like Hunt’s upstart league was actually getting off the ground. The first broadside was fired at Lamar himself, when Bell announced that they were adding the Dallas Cowboys to their roster of teams. How could the newborn Texans survive when the Cowboys could invite such heavyweights as the Giants and Colts to town when they would face off against unknown teams from Denver and Buffalo? They couldn’t, so in 1963 — after winning the 1962 AFL Championship game against Houston — Hunt moved the team to Kansas City and renamed them the Chiefs. Next, the NFL made an even more devious move. The owners of the Vikings were approached and convinced to abandon the new league and become another expansion franchise. But the AFL owners, dubbed “The Foolish Club,” soldiered on and added the Oakland Raiders to keep a balanced eight-team format. Unfortunately, this move would eventually unleash the dreaded Al Davis on the world.



Being instrumental in the founding of such faculty favorites as the Patriots and Broncos was just the start of Lamar Hunt’s incredible impact on the history of professional football. From day one, Hunt envisioned that the AFL and the NFL would have a similar relationship as the American League and National League in Major League Baseball. At that time in the Grand Old Game, the teams in the two divisions never played each other during regular season. But, when the dust settled, the pennant winners of each circuit would face off in the World Series. Of course, Bert Bell and his cronies had no interest in that type of situation. But Lamar persisted and when merger talks started in earnest in 1965, the first AFL-NFL Championship Game was announced for the 1966 season. Fittingly enough, the Chiefs represented the AFL but were crushed by Vince Lombardi’s powerhouse Green Bay Packers. The next year, the Packers once again emerged victorious, trouncing the Oakland Raiders. But, in the 1968 season, the AFL got its revenge as Joe Namath and the renamed New York Jets upset the Baltimore Colts. In the last year before the 1970 merger — the end of Lamar’s beloved AFL as a solo entity — the Chiefs, again quite appropriately, returned to balance the score sheet, taking care of the heavily favored and traitorous Minnesota Vikings, making it two pre-merger wins a piece. There goes the theory that the NFL played a much more superior brand of football in the 60s. 

After a few years, the AFL-NFL Championship Game became known as the Super Bowl. Who came up with that world-famous name? Lamar Hunt. And who suggested that the trophy be named after Vince Lombardi? Yep, you guessed it, even though Vince broke Lamar’s heart in the first poorly attended clash between the two leagues.

Called “Our Pleasant Leader” by the other members of The Foolish Club and inducted into the Hall of Fame in 1972, the great Lamar Hunt deserves a prominent position if the Mount Rushmore of the NFL is ever built. Just keep freakin’ Al Davis off the thing.

Extra Point 2: Other Articles



This issue of Pro! also includes the one-page profile “Paul Brown,” covering the co-founder, general manager and coach of the Cincinnati Bengals. Brown is always hailed as a genius, a man who revolutionized coaching, introducing such concepts as film study and calling plays from the sidelines. But I’ve always thought that he was a blowhard and downright jerk. First of all, he also co-founded the AAFL team in Cleveland, naming them the Browns after himself. Seriously?!? Talk about unfettered hubris. But, when Art Modell purchased the team in 1961 — buying out the coach’s 15% stake for $500,000 — Paul Brown’s star and sideline-to-sideline control began to fade. He clashed with the fiercely independent superstar Jim Brown and was eventually fired in 1963.

When the AFL expanded by two teams — the Miami Dolphins were first in 1966 — he was awarded the Cincinnati franchise in 1968. Now Brown was well aware of the upcoming merger and couldn’t give a crap about Lamar’s league: he only had eyes on a triumphant return to the NFL. In fact, he only agreed to join the AFL if it was guaranteed that the Bengals would be aligned in the same division as his former, now hated employer, the Cleveland Browns. Famously, he once said “I didn’t join the AFL to play the Denver Broncos.” No, the megalomaniac really wanted the chance to face off against Cleveland twice a year. Screw him.

“The Third Team” is a rather dense, six-page article on NFL officials. It’s a nice behind-the-scenes piece filled with a ton of interesting information. For example, the pay for an official in 1970 was $250 to $500 per hour based on longevity. Mightily impressive for the time but a pittance for today’s yearly average of $173,000.

Finally, there’s a three-page, full-color spotlight on Lon Keller, (above) the legendary artist who made his scratch painting covers for football programs. 

Extra Point 3: The Ads
One of the most enjoyable aspects of vintage football programs are the ads — and this issue of Pro! is absolutely packed with them. Of the magazine’s 76 pages, a whopping 71 feature some kind of advertisement, 28 of them full-page. So let’s end this Post-Graduate with a choice selection, reminders of the days when it was a man’s world, cars often exploded when rear ended and Pete Rose wasn’t a degenerate. 






























4 comments:

  1. Great stuff, Professor Tom. Good AFL coverage!

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  2. Quite well done! A veritable touchdown for the AFL aficionado and Conan chronicler!

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